From the Shape magazine Contest Page:
“Send us a picture of your troubled tresses and tell us, in 50 words or less, how you damaged your hair. One lucky winner will fly to New York City for a hair makeover at the John Frieda Salon. Bonus: The first 1,000 entrants will nab a free John Frieda product.”
So there’s your chance to win a trip to New York to have your hair done, and possibly get free product (if you’re one of the first 1,000).
(Make sure you check the “no” option for the magazine subscription…unless you’d like that two.)