PUBLIX 10/18/2012 Shopping Trip: 100% Savings on $358.89 Retail


Ragu Pasta Sauce, 45 oz, BOGO $3.39
Used [2] $1.00/2 printable Ragu coupon (no longer available) (manufacturer)
Used [2] $1.50/2 Ragú® Pasta Sauce products (1 lb. 8 oz. or larger) PUBLIX coupon Best Meals Happen At Home Email (store)
PRICE: $0.44 each

GE Reveal Light Bulbs, 4 ct, BOGO $5.49
Used [10] $1.00/1 GE reveal® branded product printable coupon (manufacturer)
Used [10] $2.00/1 GE lightbulb Item, Energy Smart, Reveal, Halogen, LED, TARGET printable coupon (store)
PRICE: 6 FREE + $0.38 Overage

Tombstone Pizza, 18.1 to 29.5 oz, BOGO $4.59
Used [12] $0.75/1 Tombstone Pizza printable coupon (manufacturer)
Used [12] $0.75/1 Tombstone Frozen Pizza, TARGET printable coupon (store)
PRICE: $0.79 each

Smart Balance Spread, 2 pk 7.5 oz or 8 to 15 oz, BOGO $2.59
Used BOGO Mystery Savings Coupon One Smart Balance product printable coupon (manufacturer)

Cascadian Farm Frozen Vegetables, $2.49
Used [7] $2.00/2 Cascadian Farm Frozen Organic Fruit, Vegetables, or Potatoes 8 to 16 oz In-Ad Publix Coupon Yellow Advantage Buy Flyer (store)
Used [8] $0.85/1 Cascadian Farm Product printable coupon (if still available?) (manufacturer)
Used [6] $0.75/1 Cascadian Farm Product printable coupon (manufacturer)
PRICE: 6 for $0.64 each, 8 for $0.74 each

Nettie Pot, $9.99
Used $9.99 MIR Peelie found on package (Mail in Rebate)

Knorr Pasta or Rice Sides 3.8 to 6.4 oz, $0.79
Used [5] $0.50/2 Knorr Side Dishes, TARGET printable coupon (store)
PRICE: $0.54 each

Dove Men’s Body Wash $3.99
Dove Men’s Deodorant $3.50
Used $3.00/$10.00 Participating Unilever Personal Care Products Publix Green Advantage Flyer (store)
Used [2] $2.00/1 Dove Men+Care Body & Face Wash, 13 oz+ or Active Clean Shower Tool 09/30 RP (exp 10/28) (manufacturer)
Used [1] $1.00/1 Dove Men+Care, antiperspirant, 2.7 or deodorant, 3 oz 09/30 RP (exp 10/28) (manufacturer)
PRICE: $1.16 each

Kellogg’s Pop Tarts, 8 ct, 13.5 to 15.2 oz, 3/$5.00
Used [8] $0.70/1 Pop Tarts Peelie (on package) (manufacturer)
PRICE: $0.96 each

Use [4] $2.00/1 Sundown Naturals Vitamins A, B, C, D, E, and Calcium 30 to 300 ct or 2 to 2.5 oz Green Advantage Buy Flyer In-Ad Publix Coupon (expires 10/26) (store)
Used [4] $1.00/1 Sundown Naturals Vitamin or Supplement Sundown Vitamin Coupon (manufacturer)
PRICE: $0.29 each

Use $1.00/1 Nature Made Vitamin printable coupon (store)
Used up to $7.00/1 Nature Made Vitamin mailed Coupon (manufacturer)
PRICE: FREE + $1.00 Overage

Used FREE Tena pads mail coupon (manufacturer)

Used [2] FREE Lindor Truffles printable coupon (manufacturer)

Eckrich Original Smoked Sausage or Polska Kielbassa 14 oz, BOGO $2.99
Used [2] $0.55/1 Eckrich Smoked Sausage (manufacturer)
PRICE: $0.95

Yoplait Frozen Smoothie 4.5 to 7.6 oz, 2/$4.00
Used [2] $0.75/1 Yoplait Frozen Smoothie printable coupons (manufacturer)
Used [1] $2.00/2 Yoplait Frozen Smoothie Best Meals Happen at Home Email Publix Coupon (store)
PRICE: $0.25 each

Campbell’s Soup (including Cooking, Low Sodium, On the Go, and Healthy Request – Excludes Won Ton, Cream of Shrimp and Slow Kettle), 10.5 to 11.5 oz, 10/$10.00
Used [2] $2.00/4 Campbell’s® Great for Cooking Condensed Soups Publix Coupon Best Meals Happen At Home Email (store)
Used [2] $1.00/4 Campbell’s Condensed Great for Cooking Soups printable coupon (manufacturer)
PRICE: $0.25 each

Robitussin: $5.69 each
Used [2] $5.00/2 Publix Coupon from the Green Advantage Flyer (store)
Used [4] $3.00/1 Robitussin coupons from the 9/30 RP (manufacturer)
PRICE: As low as $0.19 each wyb 2


With the overage that I had available, I picked up the following:

  • Peter Pan Peanut Butter, 13 to 16.3 oz, BOGO $3.29
  • Bananas
  • Salad
  • Strawberries
  • 2 packages of turkey meat
  • 2 packages of chicken


Bought 5 BP Gas Cards

Used [8] Winn Dixie $5.00/$30.00 Coupons


RETAIL: $358.89
Total OOP: They paid me $0.22 (after MIR)

Total Savings: 100%


This trip I was accompanied by Channel 6 news…as I find the date/time/link when it will be aired/available, I’ll let you know. 🙂

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    • dashia on October 18, 2012 at 2:53 pm
    • Reply

    That’s awesome!

    • angel on October 19, 2012 at 5:48 pm
    • Reply

    i need a lesson, can somebody out there please teach me!!!!!

    1. Not sure where you’re located Angel – I’m trying to set up some more classes to try to help people learn the basics, and then to take it to a more extreme level (without getting silly about it – after all, most people don’t have need of 300 mustards…lol).

      Let me know and maybe we can get a class scheduled in your area.

      The “Coupon Hubby”

    • Sam on October 19, 2012 at 7:14 pm
    • Reply

    Hi Shawn!

    Just found your site via and think it’s pretty awesome. It’s always awesome to see another husband/dad in on the couponing game.

    Your trip is awesome — did you get the gas cards for free as well?

    I’m relatively new to the game, and I’m having a hard time really getting my savings down to extreme levels like yours. I don’t how you do it man. Between work and the kids and everything we have to get done at home, I can barely find time to track the deals!

    In any case, thanks for all the info! Looking forward to future posts!

    1. Thanks Sam and welcome to the site! I’ve tried to help other husbands/fathers that I know and work with to reign in their grocery savings but unfortunately many seem to feel that the use of coupons indicates their failure to provide for their families, or that the use of coupons implies weakness. I will continue to try to show them how the use of coupons is actually a great strength for their families, especially during these trying times, and hopefully through persistence, I will persuade them, one at a time if I have to – after all, we’re all in this together.

      I thank you again for your kind words and appreciate your visit to the site – I hope it will be the first of many. I have a great respect and admiration for Michelle and the iHeartPublix site and hope that I can provide an extension to your savings based on what I have to offer over on the Coupon Hubby site.

      The “Coupon Hubby”

    • JudyB on October 19, 2012 at 9:45 pm
    • Reply

    How did you use all those Target coupons, 10 on the light bulbs, 12 on the pizzas and 5 on the Knorrs? Target coupons state you can only use 1 coupon per person per visit? Which Publix do you shop at? GREAT Saving!!!!!!!!!!!!!!!

    1. The Publix that I shop at (as well as the others in the local area) all have allowed me to use multiple Target coupons. Some time ago I had inquired about their position on it and multiple stores said (in essence) that is a Target store policy on a store coupon and “we’re not Target”. As such, they have all allowed multiple.

    • chelle on October 19, 2012 at 11:44 pm
    • Reply

    Good job!! Lots of Publix dont limit the Target coupons, it depends on the mgr. Even tho it says only one per trans, They only started doing that when that Target pen coupon came out!

    • Tammy on October 20, 2012 at 9:15 am
    • Reply

    I have a question. I only see an overage of $1.38. Can you explain the overage and how you were able to buy the peanut butter, etc on that? Awesome job, and thanks for your input 🙂

    1. The 8 Winn-Dixie cards ($5/$30) scored me $40 off the bill, and the 5 gas cards ($40 for a $50 gas card) score me another $50 off the bill. That allowed me to actually shop for (roughly) $30 of free groceries, so I was able to pick up some things we needed in the house (as well as things that a lack of coupons don’t usually provide for (i.e. fresh meat, fruits, and vegetables). I had also noticed that we were on the last jar of peanut butter in the house and with two kids, knew it would go quickly so seeing that there was peanut butter B1G1 FREE this week, it worked out nicely.

      Thanks for the feedback, and the kind words,
      The “Coupon Hubby”

    • Teri on October 20, 2012 at 11:00 am
    • Reply

    Great Job, What Publix do you shop at in your area?

    1. I’m fortunate enough to have four within about a 5-mile radius here in the Lake Mary/Sanford area, so while I have a “personal favorite” when I’m going “coupon shopping” (because of the unbelievably courteous staff, as well as my ability to request special order qty’s when I want to stock up), “drop in trips” depend on what direction I’m driving as to which one I’ll dive into.

      Thanks for the kind words,
      The “Coupon Hubby”

    • JudyB on October 20, 2012 at 4:53 pm
    • Reply

    Let us know when & where your gonna have or give a class, I would like to attend one – it sounds like you have this couponing thing down and I want to learn too!!!!!!!

    Thanks Shawn!!

    • vicky matthews on October 21, 2012 at 2:37 pm
    • Reply

    Did you do this shopping trip in multiple transactions? My publix only allows me to use 1 of the 5 off 30 coupons per order because the Publix coupon policy states, ” Dollars-off-total-order coupons will be limited to one Publix and one competitor coupon per order” with your trip you used 8 of the 5 off 30 so 8 seperate transactions would be required at my publix. 🙁

    1. The Publix in my local area all seem to prescribe to the idea that so long as the ‘multiple’ is accurate, they’ll accept the appropriate number instead of forcing shoppers to slow down the process by breaking things into multiple transactions and causing more headaches for other shoppers.

      I’m just finishing some software (my “real profession”) that will take a shopping list and break it automatically based on the qty of items/coupons in hand, and “break point” so that you know exactly what to split and how so as to get the very best savings (closest to just above the $30 mark before coupons) in the event that all the stores in the area decide to make us split them apart – that way I’ll be proactively ready (and will make the shopping experience just as easy).

      I appreciate your stopping by,
      The “Coupon Hubby”

    • elina on October 21, 2012 at 4:20 pm
    • Reply

    Kudos to you.thanksfor sharing with us. Elina

    • Cole on October 22, 2012 at 1:24 am
    • Reply

    Just starting to learn about better couponing. Our closest publix is an hour away so when I do this, I need to make sure it is worth it. My biggest problem is locating coupons other than printables. I am having a difficult time securing multiple copies of coupons in the paper. I don’t want to get a huge stockpile, but would love to get something going to help support my wife and two kids. Unfortunately, I would not be able to attend a class with you, since I live in the panhandle of florida. But I would love to learn more. Thank you so much!

    • Tae on October 22, 2012 at 10:44 pm
    • Reply

    In reference to piggy back on Judy B. question do you know of any stores in zip code 33510 that have the same concept. (of multiple coupons) I will try to find one myself, I am just wondering if you know of anyone who has confirmed using the multiple Target or competitor coupons as it states “one per customer per visit”.

    I have just started to few your site. Great information, thank you!

    • Ashley on October 23, 2012 at 5:36 pm
    • Reply

    Wow you did great! How did you get you total to 358.89 though? I added it up and it was only around 260. Thanks for you inspiring post, I decided to go to your Publix to do my big shopping trip and it was amazing! The cashier was so nice and fast.

    I got 6 gas cards, 325.51 worth of groceries, and so I was PAID 163 before rebates and 193 after rebates.

    1. $265.31 was the Publix sales price, but when you tack on the additional savings by shopping the B1G1, store discounts, and the like, that added another (roughly) $100 to the equation.

      Thanks for the kind words,
      The “Coupon Hubby”

      • Sam on October 24, 2012 at 7:58 am
      • Reply

      That’s amazing Ashley. You made a $163 just by shopping smart. I can’t even wrap my head around that. I’m still having a hard time figuring out though how everyone is getting these gas cards for free? Would you mind sharing your scenario?

  1. That’s great. I did that at Whole Foods, because they sweetly opened their doors to me. (Most chain stores are leery of going on National T.V. these days. Go figure.)
    Turn me loose on a double couponing store, and you would see that I can do the same.
    Congrats on your skills.

    Also, absolutely everything I bought was organic, gluten free or dairy free . $100 is not too shabby for that. 🙂

    1. I concur and trust me, I too wish I lived in a part of the country that doubled or tripled coupon values…unfortunately Florida doesn’t allow such things, so I’m stuck 1x on everything.

      Please don’t take my EC posting regarding taking $700 to $100 as negative as that was not the intent. You did a great job by saving 86% on your purchase and should be very proud of it, as I tell any of my readers that save ANY money on their purchases. Money kept to the pocket is something to be proud of and should be applauded.

      Keep up the great work.

      The “Coupon Hubby”

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